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science writing
Marketing

Science writing: engaging readers without compromising accuracy

In negotiating the space between researchers and non-experts, science writing and technology writing must engage the reader without compromising accuracy.


choices
Marketing

The paradox of choice – in politics and in marketing

While presenting a customer with options might seem like a good idea, studies have shown that too many choices can be bad for business.


Image of five figures in blue, red, and gray
Analytics

Know your customer – in elections and in marketing

Know your customer. This is one of the primary rules of marketing, but audiences and communities are not always easy to know.


Marketing

Decisions are emotional – in politics and in marketing

Like advertisers, politicians understand the emotional component to decision-making. Each candidate tries to appeal to his/her constituency’s emotions.


Image of a figure building a marketing plan with puzzle pieces.
Marketing planning

5 reasons to create a marketing plan

Companies with a marketing plan tend to grow faster and stronger than those who don’t plan. Uncork-it explains how and why.


Image of a figure writing on a whiteboard beside an alarm clock.
Marketing planning

7 tips to carve out time for your marketing plan

How can you find time in a busy schedule to create a marketing plan? Uncork-it shares seven favorite tips from their experiences.


The best ad ever
Analytics

When numbers are deceiving

34 percent of people who click on ads do so by mistake. Uncork-it explains what this statistic might mean for your business.


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