The demand for high tech workers is only increasing, giving top tech talent more options than ever before. In this highly competitive recruiting landscape, your marketing can help you stand out.
The role of marketing and reputation in recruiting
It’s a job-seekers market right now, and companies in every sector are aggressively recruiting talented employees—especially for engineers and scientists whose skills are in high demand. How can marketing help?
The 12 day website
We were able to create a new website for one of our clients in just 12 days, including writing, design, and development. Here’s how we did it.
Agile search marketing
Agile search marketing is the perfect candidate for Agile marketing processes—Agile marketing and search marketing both rely on iterations and testing.
What is agile marketing?
Agile marketing is a system that helps marketers optimize their efforts by continual evaluating and testing. The process applies to projects and strategies.
What is a marketing audit?
A marketing audit, also known as a marketing appraisal, assessment, or evaluation, examines a company’s marketing and evaluates how well it is working.
Do I need a marketing audit?
A marketing audit can be useful in several situations: as a regular checkup on activities, as a starting point for a marketing plan, or as a reality check.
Who should conduct my marketing audit?
There are three main options for who conducts your marketing audit: your internal team, your usual agency, or a third-party agency. Each has pros and cons.
Science writing: engaging readers without compromising accuracy
In negotiating the space between researchers and non-experts, science writing and technology writing must engage the reader without compromising accuracy.
The paradox of choice – in politics and in marketing
While presenting a customer with options might seem like a good idea, studies have shown that too many choices can be bad for business.