In negotiating the space between researchers and non-experts, science writing and technology writing must engage the reader without compromising accuracy.
The paradox of choice – in politics and in marketing
While presenting a customer with options might seem like a good idea, studies have shown that too many choices can be bad for business.
Know your customer – in elections and in marketing
Know your customer. This is one of the primary rules of marketing, but audiences and communities are not always easy to know.
Decisions are emotional – in politics and in marketing
Like advertisers, politicians understand the emotional component to decision-making. Each candidate tries to appeal to his/her constituency’s emotions.
5 reasons to create a marketing plan
Companies with a marketing plan tend to grow faster and stronger than those who don’t plan. Uncork-it explains how and why.
7 tips to carve out time for your marketing plan
How can you find time in a busy schedule to create a marketing plan? Uncork-it shares seven favorite tips from their experiences.
When numbers are deceiving
34 percent of people who click on ads do so by mistake. Uncork-it explains what this statistic might mean for your business.