Combating information-sharing challenges during the Covid-19 pandemic Now more than ever, companies with unique workplace environments need to connect with other businesses dealing with comparable safety dilemmas. Conferences, tech shows, business lunches, and all the standard pre-COVID networking options are on hold. If you develop an exciting way to adapt your business to COVID-19, how
Demonstrating resilience and community-mindedness Companies in the science, technology, and medical fields often have unusual or unique workplaces – think clean rooms, laboratories, and assembly lines. COVID-19 public safety guidelines, directed at the general population, do not cover such specific and sensitive environments, so these businesses have had to come up with their own creative
As a result of the COVID-19 pandemic, tradeshows have been postponed or cancelled. A mainstay of tech companies’ marketing efforts, these events performed many critical functions that now need to be reimagined or shifted to make sure businesses and innovators stay connected and creative. We’re going to break down the different reasons tech companies attend
If someone in your company is diagnosed with COVID-19, you will need to move fast to protect your staff, business, and community while offering support to the affected individual. During this frenzy of activity, you may receive media attention and need to respond to the press and public as well – you will have many
With the COVID-19 pandemic reshaping the economy at lightning speed, it’s critical that your business show signs of life with regular updates and announcements. It’s also important to create new lines of communication with customers, suppliers, and partners to share information quickly. In this blog, we’ll suggest a few steps to take to show your
PR starts at home. Your internal team needs to feel in the loop, so that they can stay focused on their roles and reach out to vendors and customers. Your entire team will be concerned for their health and the future of the economy during the pandemic, in need of both support and clarity, as
One of the most urgent things for a business to do as the pandemic takes hold in our communities is to reevaluate your planned outgoing messaging. Some content will need to be altered, some delayed, and some abandoned entirely because it is inappropriate in the context of COVID-19. For example, images of large celebrations, people
The COVID-19 pandemic has upended expectations and thrown the world into disarray. Governments, businesses, and individuals are struggling to find their footing and determine how to move forward. During this period of adjustment, it is challenging to know whether to speak up as a business – what can you say when so much remains uncertain?
Talking about Reddit strikes fear into the hearts of many advertisers, but prompts a very different reaction among its users, who enjoy the freedoms and interactions that exemplify the community.
When recruiting engineers, marketing can help you establish your company as a familiar name, show up in search results, and be famous in your community.