Trade Show Tradeoffs

As a result of the COVID-19 pandemic, tradeshows have been postponed or cancelled. A mainstay of tech companies’ marketing efforts, these events performed many critical functions that now need to be reimagined or shifted to make sure businesses and innovators stay connected and creative.  We’re going to break down the different reasons tech companies attend


Develop a COVID-19 communications plan

If someone in your company is diagnosed with COVID-19, you will need to move fast to protect your staff, business, and community while offering support to the affected individual. During this frenzy of activity, you may receive media attention and need to respond to the press and public as well – you will have many


Speak with your team

PR starts at home. Your internal team needs to feel in the loop, so that they can stay focused on their roles and reach out to vendors and customers. Your entire team will be concerned for their health and the future of the economy during the pandemic, in need of both support and clarity, as


Check all outgoing messaging

One of the most urgent things for a business to do as the pandemic takes hold in our communities is to reevaluate your planned outgoing messaging. Some content will need to be altered, some delayed, and some abandoned entirely because it is inappropriate in the context of COVID-19. For example, images of large celebrations, people


First Steps

The COVID-19 pandemic has upended expectations and thrown the world into disarray. Governments, businesses, and individuals are struggling to find their footing and determine how to move forward. During this period of adjustment, it is challenging to know whether to speak up as a business – what can you say when so much remains uncertain?