Blog
Increase student and alumni engagement with a virtual campus
Engaging online students and alumni requires finding ways to connect people with the connection and local vibe of their campus community.
Why hybrid?
Where should we work? Few business leaders have not been asking themselves this question over the last few years, and we are all working together to define the best practices for our own companies and teams.
Hybrid workplace as a system
Uncork-it is on a quest to create the optimal hybrid workplace for our team. Our destination is workplace bliss, but how do we get there?
Our quest for the optimal hybrid workplace
Yes, I want productivity. Yes, I want innovation. Yes, I want engagement. Advice to businesses from those who study workplaces is conflicting, and we must make the decision without enough data to feel comfortable. Sometimes, comfort can be overrated.
Communications and workplace safety in the tech industry, Part 2
Combating information-sharing challenges during the Covid-19 pandemic Now more than ever, companies with unique workplace environments need to connect with other businesses dealing with comparable safety dilemmas. Conferences, tech shows, business lunches, and all the standard pre-COVID networking options are on hold. If you develop an exciting way to adapt your business to COVID-19, how…
Communications and workplace safety in the tech industry, Part 1
Communications and workplace safety in the tech industry, Part 1 Demonstrating resilience and community-mindedness Companies in the science, technology, and medical fields often have unusual or unique workplaces – think clean rooms, laboratories, and assembly lines. COVID-19 public safety guidelines, directed at the general population, do not cover such specific and sensitive environments, so these…
Trade Show Tradeoffs
Trade Show Tradeoffs As a result of the COVID-19 pandemic, tradeshows have been postponed or cancelled. A mainstay of tech companies’ marketing efforts, these events performed many critical functions that now need to be reimagined or shifted to make sure businesses and innovators stay connected and creative. We’re going to break down the different reasons…
Doing the rounds: checking in with customers and partners
Doing the rounds: checking in with customers and partners With the COVID-19 pandemic reshaping the economy at lightning speed, it’s critical that your business show signs of life with regular updates and announcements. It’s also important to create new lines of communication with customers, suppliers, and partners to share information quickly. In this blog, we’ll…
Speak with your team
Speak with your team PR starts at home. Your internal team needs to feel in the loop, so that they can stay focused on their roles and reach out to vendors and customers. Your entire team will be concerned for their health and the future of the economy during the pandemic, in need of both…
Check all outgoing messaging
Check all outgoing messaging One of the most urgent things for a business to do as the pandemic takes hold in our communities is to reevaluate your planned outgoing messaging. Some content will need to be altered, some delayed, and some abandoned entirely because it is inappropriate in the context of COVID-19. For example, images…
Develop a COVID-19 communications plan
Develop a COVID-19 communications plan If someone in your company is diagnosed with COVID-19, you will need to move fast to protect your staff, business, and community while offering support to the affected individual. During this frenzy of activity, you may receive media attention and need to respond to the press and public as well…
An overview of Reddit advertising
Talking about Reddit strikes fear into the hearts of many advertisers, but prompts a very different reaction among its users, who enjoy the freedoms and interactions that exemplify the community.
Be known: marketing tools for recruiting awareness
When recruiting engineers, marketing can help you establish your company as a familiar name, show up in search results, and be famous in your community.
How marketing helps recruit high-tech employees
The demand for high tech workers is only increasing, giving top tech talent more options than ever before. In this highly competitive recruiting landscape, your marketing can help you stand out.
The role of marketing and reputation in recruiting
It’s a job-seekers market right now, and companies in every sector are aggressively recruiting talented employees—especially for engineers and scientists whose skills are in high demand. How can marketing help?
The 12 day website
We were able to create a new website for one of our clients in just 12 days, including writing, design, and development. Here’s how we did it.
Agile search marketing
Agile search marketing is the perfect candidate for Agile marketing processes—Agile marketing and search marketing both rely on iterations and testing.
What is agile marketing?
Agile marketing is a system that helps marketers optimize their efforts by continual evaluating and testing. The process applies to projects and strategies.
What is a marketing audit?
A marketing audit, also known as a marketing appraisal, assessment, or evaluation, examines a company’s marketing and evaluates how well it is working.
Do I need a marketing audit?
A marketing audit can be useful in several situations: as a regular checkup on activities, as a starting point for a marketing plan, or as a reality check.
Who should conduct my marketing audit?
There are three main options for who conducts your marketing audit: your internal team, your usual agency, or a third-party agency. Each has pros and cons.
Science writing: engaging readers without compromising accuracy
In negotiating the space between researchers and non-experts, science writing and technology writing must engage the reader without compromising accuracy.
The paradox of choice—in politics and in marketing
While presenting a customer with options might seem like a good idea, studies have shown that too many choices can be bad for business.
Know your customer—in elections and in marketing
Know your customer. This is one of the primary rules of marketing, but audiences and communities are not always easy to know.
Decisions are emotional—in politics and in marketing
Like advertisers, politicians understand the emotional component to decision-making. Each candidate tries to appeal to his/her constituency’s emotions.
5 reasons to create a marketing plan
Companies with a marketing plan tend to grow faster and stronger than those who don’t plan. Uncork-it explains how and why.
7 tips to carve out time for your marketing plan
How can you find time in a busy schedule to create a marketing plan? Uncork-it shares seven favorite tips from their experiences.
When numbers are deceiving
34 percent of people who click on ads do so by mistake. Uncork-it explains what this statistic might mean for your business.