There are three main options for who conducts your marketing audit: your internal team, your usual agency, or a third-party agency. Each has pros and cons.
Marketing
Science writing: engaging readers without compromising accuracy
In negotiating the space between researchers and non-experts, science writing and technology writing must engage the reader without compromising accuracy.
The paradox of choice—in politics and in marketing
While presenting a customer with options might seem like a good idea, studies have shown that too many choices can be bad for business.
Know your customer—in elections and in marketing
Know your customer. This is one of the primary rules of marketing, but audiences and communities are not always easy to know.
Decisions are emotional—in politics and in marketing
Like advertisers, politicians understand the emotional component to decision-making. Each candidate tries to appeal to his/her constituency’s emotions.
When numbers are deceiving
34 percent of people who click on ads do so by mistake. Uncork-it explains what this statistic might mean for your business.