Combating information-sharing challenges during the Covid-19 pandemic Now more than ever, companies with unique workplace environments need to connect with other businesses dealing with comparable safety dilemmas. Conferences, tech shows, business lunches, and all the standard pre-COVID networking options are on hold. If you develop an exciting way to adapt your business to COVID-19, how […]
Communications in the COVID-19 Pandemic
Communications and workplace safety in the tech industry, Part 1
Communications and workplace safety in the tech industry, Part 1 Demonstrating resilience and community-mindedness Companies in the science, technology, and medical fields often have unusual or unique workplaces – think clean rooms, laboratories, and assembly lines. COVID-19 public safety guidelines, directed at the general population, do not cover such specific and sensitive environments, so these […]
Trade Show Tradeoffs
Trade Show Tradeoffs As a result of the COVID-19 pandemic, tradeshows have been postponed or cancelled. A mainstay of tech companies’ marketing efforts, these events performed many critical functions that now need to be reimagined or shifted to make sure businesses and innovators stay connected and creative. We’re going to break down the different reasons […]
Doing the rounds: checking in with customers and partners
Doing the rounds: checking in with customers and partners With the COVID-19 pandemic reshaping the economy at lightning speed, it’s critical that your business show signs of life with regular updates and announcements. It’s also important to create new lines of communication with customers, suppliers, and partners to share information quickly. In this blog, we’ll […]
Check all outgoing messaging
Check all outgoing messaging One of the most urgent things for a business to do as the pandemic takes hold in our communities is to reevaluate your planned outgoing messaging. Some content will need to be altered, some delayed, and some abandoned entirely because it is inappropriate in the context of COVID-19. For example, images […]
Speak with your team
Speak with your team PR starts at home. Your internal team needs to feel in the loop, so that they can stay focused on their roles and reach out to vendors and customers. Your entire team will be concerned for their health and the future of the economy during the pandemic, in need of both […]
Develop a COVID-19 communications plan
Develop a COVID-19 communications plan If someone in your company is diagnosed with COVID-19, you will need to move fast to protect your staff, business, and community while offering support to the affected individual. During this frenzy of activity, you may receive media attention and need to respond to the press and public as well […]