A marketing audit can be useful in several situations: as a regular checkup on activities, as a starting point for a marketing plan, or as a reality check.
Who should conduct my marketing audit?
There are three main options for who conducts your marketing audit: your internal team, your usual agency, or a third-party agency. Each has pros and cons.
Science writing: engaging readers without compromising accuracy
In negotiating the space between researchers and non-experts, science writing and technology writing must engage the reader without compromising accuracy.
The paradox of choice—in politics and in marketing
While presenting a customer with options might seem like a good idea, studies have shown that too many choices can be bad for business.
Know your customer—in elections and in marketing
Know your customer. This is one of the primary rules of marketing, but audiences and communities are not always easy to know.
Decisions are emotional—in politics and in marketing
Like advertisers, politicians understand the emotional component to decision-making. Each candidate tries to appeal to his/her constituency’s emotions.
5 reasons to create a marketing plan
Companies with a marketing plan tend to grow faster and stronger than those who don’t plan. Uncork-it explains how and why.
7 tips to carve out time for your marketing plan
How can you find time in a busy schedule to create a marketing plan? Uncork-it shares seven favorite tips from their experiences.