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Tag: election 2016

choices
Marketing

The paradox of choice – in politics and in marketing

While presenting a customer with options might seem like a good idea, studies have shown that too many choices can be bad for business.


Image of five figures in blue, red, and gray
Analytics

Know your customer – in elections and in marketing

Know your customer. This is one of the primary rules of marketing, but audiences and communities are not always easy to know.


Marketing

Decisions are emotional – in politics and in marketing

Like advertisers, politicians understand the emotional component to decision-making. Each candidate tries to appeal to his/her constituency’s emotions.


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