While presenting a customer with options might seem like a good idea, studies have shown that too many choices can be bad for business.
Tag: election 2016
Know your customer – in elections and in marketing
Know your customer. This is one of the primary rules of marketing, but audiences and communities are not always easy to know.
Decisions are emotional – in politics and in marketing
Like advertisers, politicians understand the emotional component to decision-making. Each candidate tries to appeal to his/her constituency’s emotions.