While presenting a customer with options might seem like a good idea, studies have shown that too many choices can be bad for business.
election 2016
Know your customer—in elections and in marketing
Know your customer. This is one of the primary rules of marketing, but audiences and communities are not always easy to know.
Decisions are emotional—in politics and in marketing
Like advertisers, politicians understand the emotional component to decision-making. Each candidate tries to appeal to his/her constituency’s emotions.