A marketing audit, also known as a marketing appraisal, assessment, or evaluation, examines a company’s marketing and evaluates how well it is working.
A marketing audit can be useful in several situations: as a regular checkup on activities, as a starting point for a marketing plan, or as a reality check.
There are three main options for who conducts your marketing audit: your internal team, your usual agency, or a third-party agency. Each has pros and cons.
Companies with a marketing plan tend to grow faster and stronger than those who don’t plan. Uncork-it explains how and why.
How can you find time in a busy schedule to create a marketing plan? Uncork-it shares seven favorite tips from their experiences.