Image of marketing audit document

What is a marketing audit?

A marketing audit, also known as a marketing appraisal, assessment, or evaluation, examines a company’s marketing and evaluates how well it is working.

image of marketing words and marketer separated by a door

Do I need a marketing audit?

A marketing audit can be useful in several situations: as a regular checkup on activities, as a starting point for a marketing plan, or as a reality check.