First Steps2 minute read

The COVID-19 pandemic has upended expectations and thrown the world into disarray. Governments, businesses, and individuals are struggling to find their footing and determine how to move forward. During this period of adjustment, it is challenging to know whether to speak up as a business – what can you say when so much remains uncertain?

And yet, businesses must speak up! Different groups – your employees, your clients and customers, your partners, and the public – are looking to you for guidance. With each of these constituencies, you will need to find a balance between communicating reassurance and transparency, stability and agility, to build up relationships of trust and confidence that will help you get through the pandemic and thrive in the world it leaves behind.

In this series, we will cover the key steps you should take early in your response to the COVID-19 pandemic. If you would like more information, we have assembled a COVID-19 communications checklist that will guide you through the essential messaging you need to establish during the pandemic. We also have a webinar that will walk you through the different stages of the pandemic to help you anticipate how events will unfold and begin planning for various scenarios. For more information, consult these resources – and check back in regularly as we will be updating them and our blog as the situation evolves.

Blog entires in our COVID-19 Communications series:

Check all outgoing messaging
Speak with your team
Doing the rounds: checking in with customers and partners
Develop a COVID-19 communications plan
Communications and workplace safety in the tech industry, Part 1: Demonstrating resilience and community-mindedness
Communications and workplace safety in the tech industry, Part 2: Combating information-sharing challenges